Connect & Engage This fairly new medium has become a powerful way to establish your brand and find new clients. Find fresh ways to tell your company's story. Social media marketing is a very relational way to draw in new potential clients. PPC and organic SEO are not the only way to market your website. Some marketing strategies have been around longer and are more developed but don't underestimate the speed at which social media caught up with the others. Utilizing social media sites like … [Read more...]

Convert Visitors Search Engine Marketing has become a staple for digital advertising. PPC campaigns drive keyword specific traffic to your virtual doorstep. Search Engine Marketing (SEM for short) is paid advertising using marketed keywords that people type into search engines leading to conversion (PPC). Until recently Pay Per Click/PPC was the common term used to describe these types of ads since every time someone clicked on your ad, you would pay per click. The difference between SEM and … [Read more...]

Adaptive Technology Your current and future clients have gone mobile! Does your website cause smartphone users to check out? You need a responsive website, one that provides a great experience no matter what device potential clients find you on. Let's face it, in today's electronic business world your website may be the only way potential clients ever see of your business. Hopefully they will be able to find you. It's probably the best chance to explain to potential clients what your … [Read more...]