Before I get into some of the mistakes small businesses make, let me explain why I thought it an important topic. I spoke with a couple of clients this week who asked me about some SEO information that some some sales person from a large media company pointed out. Based on their critique, they were concerned about their SEO. What was present just re-enforced how much knowledge or a small lack of it can be used as a weapon. Now you should know that most of these big media company sales people … [Read more...]
Developing your target market – Part 1
I'm kind of a big deal In a previous blog we discussed a bit about positioning yourself as an authority on your website. Giving people the impression that you are a big deal, and you are good at what you do. There are limits to how you do that, and if you go too far you will come across as slimy and combative to those who are seriously interested in giving you money. Your hope is to impress people and let them figure out on their own that you are a big deal. That's not to say that you can't ask … [Read more...]