Before I get into some of the mistakes small businesses make, let me explain why I thought it an important topic. I spoke with a couple of clients this week who asked me about some SEO information that some some sales person from a large media company pointed out. Based on their critique, they were concerned about their SEO. What was present just re-enforced how much knowledge or a small lack of it can be used as a weapon. Now you should know that most of these big media company sales people … [Read more...]
Why you need a CRM for your small business
CRM software system have come such a long way in the last 5 years. If your career looks anything like mine then your familiarity with CRM software systems can go back 15 years. Back then it was exclusively something for very large firms because of the high cost to purchase them. They were mostly custom developed and took months if not years to make. A fortune 500 company that I was a manager at spent over 100 million dollars and 4 years to fully implement a new CRM solution and get working … [Read more...]
How Link Building Can Improve Search Rankings Part 2
What Will Link Building Do For My Site? Websites with a diverse link profile and a greater number of links are viewed by search engines as more relevant and trustworthy than a site with fewer links from fewer domains. Increasing the number of links you have into your site will ultimately help your site rank higher in search engine results. Building links to your site will have several benefits: Drive traffic to your site. Links drive traffic to your site and get your agency in front of … [Read more...]
How Link Building Can Improve Search Rankings Part 1
How Does Link Building Fit into the SEO Equation? When search engines return results for a given search phrase or keyword term, ideally, the ten most relevant results will appear on the first page. The idea behind this is that the top three pages, returned during a search, are viewed by the search engine as the most relevant resources available for that search. By optimizing your website with certain keywords, you can improve the position in which you rank for a certain keyword term; your … [Read more...]
Basics Of Search Engine Optimization – Part 2
In this second part of basics of SEO, we will explain parts 3 & 4 of SEO as we defined them. Some may chose to define them differently but in essence what we are talking about is the same. 3. Off-site SEO Off-site SEO is the process of going to other preferably high page ranking websites and offering some sort of direct benefit to that website in exchange for a back link. Very simply this could be filling out a directory listing on a site like Yelp or YellowPages. Or it could be … [Read more...]
Social Bookmarking Made Easy By Onlywire
Creating valuable backlinks to your website is almost a universally understood way to get more traffic to your website and helps to get a website ranked higher. Many still do not understand how to do this, or at least how to get this done efficiently. In my last post a made an attempt to explain why social bookmarketing is one way to solve this problem and how to do this efficiently. One company that helps solve this problem with a fantastic and easy to use system is Onlywire. Social Bookmarking … [Read more...]
What is social bookmarking, and how is it useful?
This is probably a term most people have heard of but don't have an idea of why or how they should use these sites. The name leads you to the purpose though not quite a good grasp of the "why" you should care. So as the name implies rather than a place to store a document or an image, it is a place to collect a link from the web you may want to reference, promote, or share with others. In a simple sense most social media sites "bookmark" links you share. Though they are used to do more than … [Read more...]
Going In Depth With SEO Software Provider UpCity
Those who may have read my last blog post on UpCity SEO Software might have been a bit disappointed that i never got to the meat. My intention was to set up the conversation with my commentary on why these types of software programs are valuable to both small businesses and digital marketing agencies alike. If you haven't read it, you may find my SEO Software Blog here. The two items I found most useful about UpCity's Seo Software are the simplicity & depth of task completion and the … [Read more...]
Small Business Marketing Tips
We believe that all businesses can benefit from an Internet presence and SEO. Marketing your product or service is an important, albeit potentially expensive enterprise. Organic SEO techniques can perform vital marketing tasks on a very cost-efficient basis. You can purchase high-powered link packages for under $1,000 that will save you ten times that amount in AdWords fees. So make sure you understand SEO and SEM before you settle on a marketing plan. In addition, pay attention to these … [Read more...]
Blogging Strategies for Local Businesses
Why is blogging so important for small businesses? Blogging can help your company’s website rank for industry related (and valuable!) keyword phrases. One of the more important ways a search engine ranks a website is by the original and relevant content that it has. Most of the products and services you offer don’t really change, you are probably not adding or even changing the pages often, so the content you add to your blog increases the relevant keywords you can rank for. … [Read more...]