For many, you have never heard of JustUnfollow so the first thing to discuss is; what is JustUnfollow and why would i want to use it? It is a web based tool that lets you follow and unfollow Twitter users from a simple dashboard, as well as other interesting things, which I will get into in a minute. A while back they also integrated Instagram. The dashboard is simple to and for heavy Twitter or Instagram users a great way to organize your follower efforts. So here are 7 ways which you might … [Read more...]
Developing your target market – Part 2
So you have developed your avatar and know who you're marketing to. Now we need to find out where your audience hangs out. For many companies Facebook, especially if you are selling to consumers, is probably going to be a likely candidate. Once you have identified one social media platform that you are going to use and excel in, you should begin to hone your message. Then look at the view, likes, and response data to understand what your audience is interested in. After working with many … [Read more...]
Facebook Best Practices for Small Business
Social Media includes a broad spectrum of tools and platforms, but for the purposes of this blog, we will focus on Facebook. At this point, most business owners are aware that social media is a legitimate way to connect with people in your area. But what is it exactly that makes social media tick? Social Media is just that - social—and as a small business, you probably know that personal referrals and word of mouth are two of the best ways to gain new business. So why not put your business on … [Read more...]
The Dummies’ Guide to Twitter Advertising
I know many still lament the days when social media networks had no paid component to them but anyone who ever had to meet payroll know a business model with zero revenue could not last. You still read complaints all along the web on the subject even four years after the biggest social media sites have developed paid advertisement platforms. I have tried every major platform at one point or another. My first experience with twitter advertising was less than stellar. Granted it was a few years … [Read more...]
How To Use Twitter – Starter Guide
There are any number of reasons a small business might want to use twitter for their business. Many are coming to realize this, but where many fail is what to do once they have decided they should. For most not having a strategy and timidness causes paralysis, which leads to giving up altogether. But if you start with a strategy, you will find it more fruitful. I would also suggest batching your posts be part of the strategy. It seems an easy concept but most people just don't do it. When you … [Read more...]