Do you have a strategy that explains your product in a way that gets you noticed? Brings visitors to your businesses virtual door? If you don’t you should. Who is going to explain your business, your service, if not you? Many have heard and even tried blogging as a strategy to talk about there business and get website visitors. But content marketing is more than simply writing a and hoping it gets found.
Aside for the easy answer as to why most businesses owners do not spend much time writing content or producing video to marketing their business, they may not know how. It will of course take more than compelling content creation though. You need to leave clues on other sites on the internet that lead people back to your site, and when they get there, have a strategy to have them contact you. Maybe a promotion, buy 2 get one free. It could be a how to guide or a chance to win a free membership. Or it could just to confidence that yours is the business they should choose to patronize.
Content marketing is a sales function, a strategy that takes into account the means by which visitors find your site and then the messaging that gets them to perform an action. Call your business or fill out a form for more information. The goal needs to be a consistency of implementation and a relentless desire to get it right. The great news is that there are many tools that allow you to monitor and measure the efforts put into marketing your website. The harder part is actually sitting down and writing the content that you want to deliver.
We have a simplified way to get this done for you and offer competitive packages to get you started. Websites that have a depth of content, ie blogs & product/service pages receive 67% more traffic. For all too many business owners they haven’t even looked over their existing content of their website let alone thought of what to write today. Check out one of our content marketing packages or purchase it as part of a digital marketing solution. Either way, having a more rich and informative website for your visitors is a win and can certainly drive more sales.