In this second part of basics of SEO, we will explain parts 3 & 4 of SEO as we defined them. Some may chose to define them differently but in essence what we are talking about is the same. 3. Off-site SEO Off-site SEO is the process of going to other preferably high page ranking websites and offering some sort of direct benefit to that website in exchange for a back link. Very simply this could be filling out a directory listing on a site like Yelp or YellowPages. Or it could be … [Read more...]
Basics Of Search Engine Optimization – Part 1
Before we can talk about your websites SEO (Search Engine Optimization), and what you can do to help get found on Google, we need to understand the basic parts of how a website is found. You should understand up front that while there are a large number of known best practices, SEO is not a science. The formula for how a search engine determines which of the many hair salon websites to rank first is not given out. The “algorithm” used is also changing, sometimes weekly. Usually the changes … [Read more...]
Small Business Marketing Tips
We believe that all businesses can benefit from an Internet presence and SEO. Marketing your product or service is an important, albeit potentially expensive enterprise. Organic SEO techniques can perform vital marketing tasks on a very cost-efficient basis. You can purchase high-powered link packages for under $1,000 that will save you ten times that amount in AdWords fees. So make sure you understand SEO and SEM before you settle on a marketing plan. In addition, pay attention to these … [Read more...]