So you have developed your avatar and know who you're marketing to. Now we need to find out where your audience hangs out. For many companies Facebook, especially if you are selling to consumers, is probably going to be a likely candidate. Once you have identified one social media platform that you are going to use and excel in, you should begin to hone your message. Then look at the view, likes, and response data to understand what your audience is interested in. After working with many … [Read more...]