Search Engine Marketing has become a staple for digital advertising. PPC campaigns drive keyword specific traffic to your virtual doorstep.
Search Engine Marketing (SEM for short) is paid advertising using marketed keywords that people type into search engines leading to conversion (PPC). Until recently Pay Per Click/PPC was the common term used to describe these types of ads since every time someone clicked on your ad, you would pay per click. The difference between SEM and SEO is that SEO is organic and is a more long term way of ranking on search engines. It includes: submitting your website on directories, creating content usually with keywords in mind, and other techniques.
SEM involves bidding for search engine keywords. You need a good understanding of the search phrases consumers are looking for use when searching for a product or service. Creating catchy and informational text or visual ads is another aspect of SEM. An under appreciated part is the need to optimize the landing page to match the keywords used and many more importantly to convert the visitor into a lead. Or else what are you paying for? While it seems only logical, you will be surprised how many “DIY” business owners spend money with little thought to this.
What makes SEM compelling is two fold; you don’t have to wait to rank and you know by virtue or the phrases the searcher used they were looking for your services. Most traditional advertising involves a blanket approach whereby they throw an ad in front of a large audience hoping that some people in the group actually want to buy it. How many times have you watched a program and wonder why the advertiser thought you might be interested in their product?
Why does your business need SEM?
With SEM, a careful consideration of terms or keyword(s) used can give you a great level of confidence that your ads are marketed correctly and in front of those who are: A. Looking to buy or B. Looking for more information on the service you provide. Contrary to how some view search engine marketing, there are a great many ways to avoid burning through your ad dollars too quickly. You can limit the amount of clicks per day, the times the ads show, the audience, geography, and many more ways. A well-crafted SEM campaign should be able to increase awareness of you product and drive customers to you virtual doorsteps affordably.
Search engine Marketing (SEM) can help your business succeed by bringing people to your website. At XO digital marketing we can provide affordable smart solutions to you by targeting key phrases that your customers are using to find you. Find out how we can help you advertise your website wisely to bring in new customers for you to sell to.